Now, the teen TV drama Gossip Girl has always been at the forefront of social and technological innovation, as is explained here.
But TV just got that bit more interactive as Josh Schwartz – the man who brought us not only Blair and Serena but also Seth and Summer (RIP) – joined Twitter.
Yes, The OC creator has entered the debate, meaning that watching your favourite TV show can be a truly interactive experience. Don’t like what happened. Tell Josh via Twitter, as a certain gossip columnist has been doing.
It also means fiction and reality can collide in peculiar ways. Blair Waldorf, meet your maker.